Full Visual Brand Sheet

The brand sheet may vary slightly depending on client needs, but generally includes logo usage instructions/ recommendations, a color palette with color codes and call-outs for web and print, font/typography usage recommendations and alternative font options for marketing purposes, and a file type usage overview.

I highly recommend a full brand sheet. It makes consistency a breeze (for you, your web designer, printers, promotional product reps, and more) when it comes to your website, all marketing materials, social media, and everywhere you want your brand showing up in a visually cohesive way.

Full Visual Brand Sheet is included in the Helvetica Package, or available as an upgrade/stand alone for $50.

Mini Brand Cheat Sheet

The “cheat sheet” includes the basics you’ll need to move forward with your new logo: logo color codes and call-outs for web and print, and any fonts used. A cheat sheet is included with every logo package.